OUR MISSION

MISSION HEADING

Our mission is to empower individuals to live healthier, more balanced lives by promoting holistic wellness—nurturing the body, mind, and spirit. We are dedicated to providing trusted information, high-quality products, and supportive resources that inspire lasting lifestyle changes. Through education, integrity, and innovation, we strive to make health and wellness accessible to everyone, helping our community thrive with vitality and confidence.

GOVERNING BODY

  • Health Canada oversees dietary supplements through the Natural and Non-prescription Health Products Directorate (NNHPD).
  • Enforcement is carried out by the Health Products and Food Branch Inspectorate (HPFBI).
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What Are They Called in Canada?

  • In Canada, dietary supplements are officially classified as Natural Health Products (NHPs).
    This category includes:

    • Vitamins & minerals
    • Herbal remedies
    • Probiotics
    • Homeopathic medicines
    • Traditional medicines (e.g., Ayurvedic, Traditional Chinese Medicine)
    Amino acids, essential fatty acids

KEY REGULATIONS

  • Natural Health Products Regulations (NHPR) (under the Food and Drugs Act).
  • Enforced since 2004, requiring all supplements to meet specific safety and quality standards before sale.
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What Are They Called in Canada?

  • Product License (NPN or DIN-HM)
    • Every supplement must have a Natural Product Number (NPN) or Homeopathic Medicine Number (DIN-HM).
    • Shows the product has been reviewed by Health Canada for safety, efficacy, and quality.
  • Site License
    • Companies that manufacture, package, label, or import supplements must have a site license.
    • Requires proof of Good Manufacturing Practices (GMPs).
  • Evidence of Safety & Efficacy
    • Companies must provide scientific or traditional evidence supporting health claims.
  • Labeling Rules
    • Must be bilingual (English & French).
    • Must include:
    • Medicinal & non-medicinal ingredients
    • Recommended use and dosage
    • Risk info (cautions, warnings, interactions, contraindications)
    • NPN or DIN-HM number
  • Advertising Regulations
    • Only approved health claims can be advertised.
    • Oversight by Health Canada and the Competition Bureau (to prevent misleading claims).